Released on = June 17, 2007, 11:49 am

Press Release Author = Karla Jo Helms/ PostcardMania, Inc.

Industry =

Press Release Summary = Catalogers plagued by the rising postage costs, get tipped
off by CEO of America's fastest growing postcard marketing company, who lets the cat
out the bag on how to save them money.

Press Release Body = Clearwater, FL, June 13, 2007 - With the increase in postage
rates in effect for nearly a month, some businesses are feeling the heat more than
others. While many companies that mainly use catalogs as marketing are being
scorched by the new restrictions and costs, companies who use postcards haven't been
affected enough to feel singed. Indeed, all postage prices went up, including the
inexpensive postcard that went up from $0.24 to $0.26 per card. The postcard,
however, isn't nearly as affected due to the weight and size of a postcard being
consistent, whereas catalogs are of varying weights and sizes.

Joy Gendusa, postcard marketing guru and CEO of PostcardMania, is letting the
solution out to help those businesses burning alive. "The trick is not to send out
catalogs to mailing lists in order to get prospects, but to instead send postcards
to get people to request a catalog from your business. The point is to get them
interested and curious enough to call or email your company for the rest of the
information." For years PostcardMania has been doing mailings for catalogers who
send postcards out as their first line of promotion in order to get their prospects
to request one of their catalogues. The end result for these catalogers is more
qualified leads and less money procuring them.

Several big catalog companies-including J.C. Penney, Spiegel and Brighton-have for
some time mailed out postcard campaigns in order to get prospects to call them or
visit their website. Once a prospect is interested and requests a catalog, one is
sent. This is a more cost effective way for businesses as each postcard costs less
$0.35 to design, print, address, etc. A catalog can cost up to $2. Then when is
comes to sending the promotion to the prospect, a postcard costs a flat rate, as
opposed to a catalog that has to be weighed prior to being stamped.

According to a United States Postal Service study, 98% of consumers bring their mail
in the day it's delivered and spend an average of 30 minutes reading it on any
occasion. Postcards were found to have the highest read rates of all direct mail
media, compared to other media such as letters, flyers and magazines. Considering
consumers are hit with over 3,000 advertising messages on a daily basis, having the
highest-read-rate percentage speaks for itself.

About PostcardMania:
PostcardMania is a full service postcard direct mail marketing company which
includes graphic design, printing, mailing list acquisition and mailing services
with free marketing advice. PostcardMania employs over 140 people, has seen positive
expansion every year since its inception and is currently on a 23
million-dollar-revenue run rate for 2007. They have won many awards for their
creativity and marketing farsightedness, such as the MarCom International Awards,
the Stevie Awards, the Inc 500 List, the Creativity Annual Awards and the Webmaster
awards - all of which the underlying theme contributing to their accomplishments is
helping companies all over the nation expand. They print 4 million and mail 2
million postcards representing over 350 business, finance and industrial clients
each week. Visit www.postcardmania.com



Web Site = http://www.postcardmania.com

Contact Details = PostcardMania, Inc.
404 S. Martin Luther King Jr. Ave.
Clearwater, FL 33756

Karla Jo Helms, VP Public Relations
800-628-1804 x 342
fax: 727-441-4704